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September 7, 2007

3

Truths on the tube – what Marco Pierre White has to do with Atonement

by quaesitor

st-pauls-doctrine1.jpg

Taken last night on the tube on my phone – hence the rubbish quality. But rather a classic juxtaposition, don’t you think

On the left we have an advert for yet another grim, celeb chef programme on the TV – Hell’s kitchen. I was taking a photo of it anyway as an example of crass but speaks-truer-than-it-knows advertising. It was then that a friend, Charmaine Muir, noticed what the next ad along the wall was for – the new film Atonement. One of the press descriptions of the film said that it was ‘a revelation’.

Well the combination of ads certainly was that – and it added up to more than the sum of its parts – and to think that it was all on the wall of St Paul’s tube station. I suspect the apostle would be quite impressed.

For those who have ears to hear and eyes to see…

 

3 Comments Post a comment
  1. drfrank
    Sep 8 2007

    Funny, there must be something going on… Seems like you’re not the only one experiencing coincidences with posters on the underground – came across this blog post by chance (or something):
    http://cadeveo.wordpress.com/2007/09/01/signs-and-signifiers-of-the-spectacular-times/

    Reply
  2. Sep 8 2007

    Weird. I noticed a very similar “coincidence” in the subway in New York. That space is prime advertising and costs a pretty bit. Ad positioning and cross-marketing only helps to bolster sales. And I’ve no doubt certain ideas are being sold in conjunction with the “shows” in the ads themselves.

    http://cadeveo.wordpress.com/2007/09/01/signs-and-signifiers-of-the-spectacular-times/

    Thanks again for checking out my site. Now I know yours. And it looks great!
    Peace.

    Reply

Trackbacks & Pingbacks

  1. Where do you find forgiveness? ER exposes the flaws in Atonement. « Quaerentia

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