the emperor’s new … watch
Well, I ask you. Fancy a watch that doesn’t tell you the time? Well, check this out..
World First – An exceptional timepiece that does not indicate the time! With no display for the hours, minutes or seconds the Day&Night offers a new way of measuring time, splitting the universe of time into two fundamentally opposing sections: day versus night.
A new interpretation of Time based around two Tourbillons operating sequentially. The Day Tourbillon operates during the day, defining the wearer’s period of activity, and stops after twelve hours, handing over to the Night Tourbillon dedicated to man’s own private sphere.
An avant-garde approach, that is different and even disturbing. Surely the ultimate luxury would be to take one’s time?
But the best thing about this has to be what Yvan Arpa (the Chief Executive of makers Romain Jerome) said about it all:
Anyone can buy a watch that shows time, but only a discerning customer can buy one that doesn’t.
Couldn’t have put it better myself – except I’d substitute discerning with ‘gullible’.
HT to last week’s Private Eye Pseuds Corner